The Heritage Foundation is kicking off its “America. The Beautiful” campaign this weekend to mark the 250th anniversary of the United States.
The campaign is also focused on the principles America must uphold for the next 250 years, with a strong emphasis on the American family.
The full campaign will run through July 31, as July 4 marks the 250th anniversary of the signing of the Declaration of Independence..
A 60-second TV ad will run through April, and will air this weekend during NFL playoff games, during the College Football Playoff championship game on Monday, and on major cable networks going forward.
“Heritage is taking a very forward-looking view in celebrating America’s 250th anniversary,” Tony Johnson, director of membership at The Heritage Foundation, told The Daily Signal.
“There is a lot that needs to be done,” Johnson added. “We are focusing on the enduring principles that will make the next 250 years possible, with gratitude for the past and optimism for the future.”
The ad features the evolution of the American way of life, with a focus on families and passing traditions on to the next generation.
The ad depicts families sitting at the dinner table throughout generations, beginning with the founding era. It says, “Some things never change. The commitment of husband and wife, the importance of passing along our values to our children, the rewards of service to the community and country, the faithfulness of God.”
“I’m proud of Heritage’s campaign to refocus America on what is true, good, and beautiful in our country, especially as we celebrate our nation’s 250th birthday,” Heritage Foundation President Kevin Roberts said in a public statement.
“The message in our ad serves as a powerful reminder that our nation has flourished because of its traditional values grounded in faith, marriage, and family,” Roberts continued. “As long as we keep these commitments first in our lives, America’s future will long endure.”
The TV ad running through April will be seen on networks such as TBS, TNT, USA, TV Land, ESPN, ESPN2, ESPN U, Golf, FS!, Fox News, Fox Business, Newsmax, Cooking, GAC Family, Hallmark, Magnolia, GSN, GRIT, INSP, and AHC.
The campaign will have an expansive presence on social media channels, along with targeted digital ads.
