If your Wi-Fi connection is powered by NOW Broadband, your monthly bills are set to increase at the end of this week. On July 4, Sky will add an extra £36 to the annual bills of NOW users nationwide.
Not everyone is affected by the shake-up, with only those subscribed to Brilliant Broadband, Fab Fibre, or Super Fibre due to see prices rise. If you’re happy to continue paying the new rate, you don’t need to do anything – your NOW Broadband will continue as usual.
If you’re set to be impacted by the price hike, you should’ve received an email by now about the upcoming changes. The email was likely sent from a Sky email address, rather than NOW.
Don’t panic — this is not an error, Sky has owned and operated NOW (née NOW TV) since it launched. However, it’s started to blur the lines between the two brands in recent years, with the latest batch of broadband deals now sold as “NOW Broadband Powered By Sky”, rather than NOW Broadband alone.
Discussing the decision to increase prices, a NOW spokesperson said: “We understand that price increases are never welcome. However, to continue improving and investing in our services, we need to adjust our pricing.”
Switch to Community Fibre and pay £0 for your full-fibre broadband
If you switch to Community Fibre before 11.59pm on July 6, you can enjoy £0 broadband for the next three months. When your monthly internet bills eventually begin, you’ll only pay £21 for 300Mbps — that’s faster than the average household broadband speed in the UK. There’s no set-up fee either. The catch? Community Fibre only connects homes in the capital city, so you’ll need to live in one of 25 London boroughs to connect to its 100% fibre infrastructure
Community Fibre 300Mbps
Sky Broadband cuts 300Mbps speeds back down to ‘lowest price’
Sky Broadband is offering its Full Fibre 300 broadband plan for £28 a month — the “lowest price” for these speeds. You’ll also benefit from a minimum speed guarantee and £0 set-up cost
Sky Broadband 300
Sky Broadband subscribers were hit with a 6.2% price increase for broadband, paid-TV, and landline packages earlier this year. Unlike many of its closest rivals, Sky allowed its customers to walk away from their remaining contracts without early termination fees if they were unhappy with the annual price increase announced this April.
NOW Broadband will extend the same courtesy to its subscribers.
Why the need to increase monthly bills by an extra £3?
According to the company cited “increasing cost pressures” across its business, including wholesale costs. NOW says the new monthly price also reflects the investments it’s made to improve services, including growing the capacity of its broadband network — the amount of data a network can handle at any given time — by 24% in the last three years. This work should result in faster speeds for all subscribers, even at peak times.
NOW Hub Two, one of the Wi-Fi routers send out by the Sky-owned brand to subscribers
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If you want to ditch NOW Broadband, you’re able to leave your remaining contract penalty-free within 31 days of receiving the notification that your monthly price will increase. The best way to cancel and avoid early termination charges is call 0330 041 2498.
The £3 price increase should only impact these broadband products, which are no longer available for new subscribers:
- NOW Brilliant Broadband
- NOW Fab Fibre
- NOW Super Fibre
If you’re unsure exactly what broadband plan you’re on, log into My Account section on the NOW website to find details of your subscription. NOW Broadband has been gradually shifting its internet offerings under the Sky brand.
The latest shake-up to monthly bills follows a warning issued to longtime NOW Broadband subscribers, warning that some older Wi-Fi routers will no longer receiving security updates. If your NOW Broadband router develops a fault after July 31, 2025, the company “unfortunately won’t be able to provide a replacement”. In such cases, you can end your service immediately without termination fees, potentially switching to Sky’s newer broadband packages or another provider.
Ernest Doku, telecoms expert at Uswitch.com, spoke to GB News about NOW Broadband’s mid-contract price rises: “NOW Broadband has become the latest provider to announce a £3 per month mid-contract price rise to its legacy plans, kicking in from 4th July 2025 and equating to an increase of £36 over a year.
“This £3 per month rise is in line with what many of the bigger broadband providers have implemented and is an increase of 10% when applied to the average monthly broadband bill of £29.60, which is higher than inflation.
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“The good news is that if you’re a NOW Broadband customer you don’t have to put up with these price rises.
“The provider is giving customers 31 days from receiving the price increase notification to cancel their contract without any early termination fees, so it’s worth running a comparison to see if you can get a better deal elsewhere.
“Data from Uswitch shows that consumers can save an average of £181 by switching broadband providers. It’s also worth considering regional providers, such as Hyperoptic or Trooli, who not only offer fast speeds at low prices but also don’t increase prices mid-contract.”
