(LifeSiteNews) – A video has gone viral exposing dominant U.S. book retailer Barnes & Noble for devoting an entire stand to LGBT books aimed at children.
The video, taken by two self–described lesbians in the children’s section of an unidentified B&N location, highlights a shelf display full of “gay kids’ books.” The visible titles include “The Gay-BCs,” “Busy Pride,” “Bye Bye, Binary” (featuring a baby on the cover), “Pride Is Love,” “A Year of Pride,” and “The ABCs of Queer History.”
They pick up “The Gay-BCs” for closer inspection and are shocked by entries for the terms “ace” (asexual), “aro” (aromantic), “drag,” “intersex,” and “kiki” (defined innocuously in the book as “When friends come together to catch up on news, gossip, and weather,” but also known to denote “ballroom drag subculture that celebrates gender nonconformity, racial diversity, and sexual openness”).
“We’re gay but this is crazy,” one of the women said of several of the entries. “For a baby, this is pushing it,” she said of “intersex.”
Two lesbians are appalled by the gay propaganda books in the children’s section at Barnes & Noble.
“Okay, we’re gay. But we’re in Barnes and Noble and there’s a gay kids book section. And this is crazy.”
“It’s pushing it. For a baby. This is pushing it.”
Why are you promoting… pic.twitter.com/tsBqPqjAZg
— Collin Rugg (@CollinRugg) July 13, 2025
It is unclear how widespread these displays are, with some respondents to the video reporting not seeing them in their local stores, but the Barnes & Noble website currently lists more than 300 “LGBTQIA+ Children’s Books.”
Notable offerings include the notorious “I Am Jazz”; “Sex Is a Funny Word” (a “book about bodies, feelings, and you”); multiple books offering revisionist, sanitized odes to murdered San Francisco politician (and alleged molester of teen boys) Harvey Milk; a book about two male penguins raising a baby penguin; a “Young Readers’ LGBTQIA+ Dictionary of Lingo and Colloquial Phrases”; several books about the Stonewall Riots; “A Kids Book About Gay Parents”; and books profiling LGBT celebrities such as Elton John, Ellen DeGeneres, Billy Porter, and “Queen of Drag” RuPaul.
In recent years, left-wing activists have used Diversity, Equity, & Inclusion (DEI) frameworks and Environment, Society, & Governance (ESG) scoring metrics to pressure major U.S. corporations to take favorable stands on political and cultural issues such as homosexuality and transgenderism. That provoked a backlash, however, with Amazon, Walmart, Target, McDonald’s, Jack Daniel’s, John Deere, Tractor Supply, Lowe’s, Toyota, and Coors all dropping “woke” corporate policies over the past several months in response to public pressure.
Political and customer backlashes to such activism have translated to business woes for companies such as Disney and Bud Light. President Donald Trump’s victory in November over Vice President Kamala Harris for the White House has also been seen by many as further evidence of the general public rejecting woke ideology, further signaling to corporations and activists alike the lack of popular receptiveness to such projects.
June was the latest annual LGBT “Pride” Month, which LifeSiteNews’ Doug Mainwaring found substantially more muted than in previous years. But the Barnes & Noble revelation indicates that some pockets of woke defiance remain.
