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Jaguar Land Rover delays launch of new electric vehicles just a day after axing 500 UK jobs

Jaguar Land Rover has announced that it will be delaying the rollout of the new Range Rover Electric, just a day after the British manufacturer announced plans to cut 500 jobs.

Drivers who have ordered the Range Rover Electric have received notice that the delivery of the new vehicles will not start until next year.


Under original plans from Jaguar Land Rover, the Range Rover Electric would have started deliveries in late 2025.

According to The Guardian, citing two sources with knowledge of the plans, Jaguar’s highly anticipated electric vehicles may also be delayed.

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Jaguar Type 00, Range Rover and Jaguar's Copy Nothing advert

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Jaguar Land Rover has delayed the release of a new electric Range Rover

It added that the start of production for the first Jaguar Type 00 electric vehicle is set for August 2026, with expectations that it will cost more than £100,000.

The second electric Jaguar model may be delayed until the end of 2027, while the Range Rover Velar could start production in April 2026, although this could change.

Reports suggest that the delays to the Jaguar and Range Rover models could have been prompted by the need for extended testing.

A spokesperson for Jaguar Land Rover said: “By 2030, JLR will sell electric versions of all its luxury brands. Our plans and vehicle architectures are flexible so we can adapt to different market and client demands.

READ MORE: Jaguar Land Rover to slash 500 UK jobs months after controversial ‘woke’ rebrand

Sir Keir Starmer at the JLR factoryPA |

Sir Keir Starmer said he was taking steps to protect jobs at British manufacturers, like Jaguar Land Rover

“We are committed to the highest standards of design, capability and quality, and we will launch our new models at the right time for our clients, our business and individual markets.”

It comes a day after Jaguar Land Rover announced that it would be cutting 500 jobs through a voluntary redundancy scheme.

The manufacturer announced that it would be cutting jobs in response to the impact of US President Donald Trump’s tariffs, although it clarified that it was “normal business practice”.

In response to the tariffs, JLR’s retail sales fell by more than 15 per cent in the three months to June after temporarily pausing its US exports.

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Jaguar Land Rover Halewood FactoryJLR | Jaguar Land Rover was particularly impacted by US President Donald Trump’s auto tariffs

As part of the programme of voluntary redundancy, around 500 managerial staff will be let go, although this will not exceed 1.5 per cent of its British workforce.

A JLR spokesperson told GB News: “JLR regularly offers eligible employees voluntary redundancy programmes.

“Through this limited UK VR programme for managers, JLR is aligning its leadership workforce for the business’s current and future needs.

“We are grateful to the Government for delivering at speed the new UK-US trade deal, which gives us the confidence to invest £3.5billion per annum to realise our strategy which is delivering.”

Over the last year, Jaguar Land Rover has sparked controversy with the rebranding of its iconic Jaguar brand, with a bold brand identity complete with a colourful advertising campaign.

At first, the adverts featured models with bright and quirky outfits, the removal of the iconic “growler” badge, and a new “J” emblem, although new vehicles did not feature.

Two new electric concept vehicles were finally unveiled at Miami Art Week, with a Miami Pink and London Blue Type 00. The EVs are expected to have a range of around 480 miles and rapid charging capabilities.

The rebrand was branded as “woke” by critics, including Reform UK leader Nigel Farage, who warned that Jaguar would “go bust” for the controversial move.

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