A branding expert has suggested that Meghan Markle lacks “magic” as she pinpoints one major problem of As Ever. The 44-year-old officially launched As Ever in March, offering products such as flower spinkles, jam, and wine to eager fans.
Her first drop in March proved successful, with all products selling out within an hour, but the second release of Meghan’s wine failed to sell out. Taking to her Instagram account, Meghan later revealed why the second batch didn’t sell out as fast, writing: “We made so much more this time round, and yet it’s still going fast! Don’t miss out.”
Speaking to the Express about Meghan’s brand, Jaimie Sarah – who is a branding expert and board advisor – said: “If I was advising her, I would have suggested that she truly carve her own path with products that could not be construed to be competing with any previous Royal-linked or Royal-founded brands.”
She added: “I also don’t think the name is quite right, it’s not memorable, it’s too close to ‘as if’, thereby encouraging consumers to beggar belief, and doesn’t link in any way to the brand story or the magic she is hoping to inject into her customers’ homes and lives.”
As well as the name, Jaimie also noted another area that could prove a problem for Meghan.
She added: “The logo is also quite bizarre, I’m not sure what palm trees have to do with jam, honey, tea or wine?”
Following the sell-out of the first release back in March, she wrote on Instagram: “Our shelves may be empty, but my heart is full.
“We sold out in less than one hour, and I can’t thank you enough… for celebrating, purchasing, sharing, and believing. It’s just the start @aseverofficial [party-popper emoji] Here we go!”
As well as a second launch, Meghan also went on to release a wine on July 1.
A second launch of the wine also came earlier this month.
