Major Chinese manufacturer BYD could make further headway across the global market with the launch of its premium Denza brand.
Denza officially launched in Europe at Milan Design Week at the start of April, with BYD stating that the brand is a “vision of future mobility” which aims to blend intelligent technology and art.
Denza will act as a standalone premium luxury brand, with BYD UK Country Manager Bono Ge saying further details and glimpses of new vehicles being released in the coming months.
Its formation saw Denza created as a joint venture between BYD and Mercedes-Benz, although the brand is now solely owned by the Chinese manufacturing giant.
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BYD is looking to make further strides with the global display of its sub-brands
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Upcoming Denza vehicles will have slightly different technology compared to other BYD models, namely the E3 platform.
This contains three individual motors, with one main driving motor to allow compass turning meaning the vehicle can turn from the tail.
Speaking at Everything Electric London, Ge explained that it would help for the “challenging” parking spaces in London, as well as the UK’s countless narrow streets.
BYD currently has five models on the market in the UK and eight more in Europe, many of which are equipped with left-hand drive to cater to millions of drivers.
The BYD Denza Z Concept
BYD
Its UK offering includes the electric Atto 2, Atto 3, Sealion 7 and Dolphin, as well as the hybrid Seal U DM-i.
The Denza Z Concept Sports Car was debuted at Auto Shanghai 2025, which was created to “deliver peak levels of performance, technology and driver enjoyment”.
BYD described the Denza Z Concept Sports as “redefining performance with a fusion of pure design and advanced innovation”.
It is expected that the luxury offerings from Denza will go on to compete with high-end premium manufacturers like Porsche, Ferrari, McLaren and more.
The Yangwang U8L
BYD
BYD added: “Inside, the Denza Z Concept Sports Car features a high-strength roll cage and carbon-fibre bucket seats.
“There’s even an integrated carbon-fibre dashboard that adds to the immersive experience for sports-car enthusiasts while contributing to the vehicle structure.
The Yangwang U8L was also shown off. The U8L follows on from the U8, which features the unique emergency floating mode, allowing the vehicle to stay afloat for 30 minutes.
BYD’s off-road-focused brand, Fangchengbao, also displayed models at Auto Shanghai 2025, including the BAO 5, BAO 8 and the newly-launched BAO 3.
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The Fangchengbao BAO 3
BYD
According to data from the Society of Motor Manufacturers and Traders (SMMT), BYD has already sold 9,271 vehicles in the first three months of this year.
This is more than the total number of vehicles sold last year and gives the Shenzhen-based brand an impressive 1.6 per cent of the total market share.
In March alone, BYD sold 6,480 vehicles, which is more than other established brands, including Citroen, Dacia, Honda, Mini and Seat.
