I hope everyone saw this: from the U.K. Daily Mail,
Go woke, go broke! Jaguar sales have crashed 97.5% since rebrand that stunned fans.
To repeat, 97.5 percent.
According to figures from the European Automobile Manufacturers’ Association (AECA), the company registered just 49 new vehicles in April 2025 compared to 1,961 units sold in the same month last year.
In all of Europe, just 49 cars, not even two per day were sold. The story isn’t much better, elsewhere,
Globally, Jaguar sold just 26,862 vehicles for the 2024/25 financial year – an 85 per cent drop compared to 2018.
The proximate cause of this total collapse is their disastrous rebranding ahead of a U.K. law banning new fossil fuel cars starting in 2030.
Jaguar stopped producing gasoline cars, five years early, at the end of 2024 as it switches to an all-electric lineup. At this point, they really have nothing to sell. But maybe, one day, they will again. If anyone wants one.
