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JD Vance and the Contemporary Media Landscape

This morning, Vice President JD Vance was on ABC’s This Week with George Stephanopoulos. Ignoring the major issues of the day, Stephanopoulos yammered on about Tom Homan. That led to this rejoinder by Vance, which in turn caused Stephanopoulos to angrily end the interview:

Via InstaPundit, Tom Bevan, an old friend from the early days of the political internet, makes the key point:

Bevan is right. The clip of Vance devastating Stephanopoulos will be seen many more times on social media than the interview was seen on television. This Week is relatively highly rated, with a reported 2.5 million total viewers. But the tweet embedded above has been viewed 1.1 million times, and that is just one of many instances of this clip on X. Vance’s own posting of the clip on X, for example, has been seen 1.7 million times. And the clip is on other platforms as well.

Vance is brilliant at this, as are Marco Rubio and Tom Cotton. These three, and other conservatives as well, call out Democratic Party operatives like George Stephanopoulos for what they are, and their riffs consistently go viral. I think Scott Jennings was an early implementer of this technique. His appearances on CNN are viewed live by a modest number of people, but the social media clips in which he trashes liberals are seen by millions.

The news media landscape has been undergoing a transformation for around 25 years now, and we have gotten to the point where liberal control over traditional news outlets has become almost completely irrelevant. It is glorious to see.



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