Morrisons launches an exclusive partnership with cocktail brand The Drinks Bureau today, bringing premium “on tap” cocktails to shoppers nationwide.
The limited-time summer deal will offer 1.5-litre boxes of bar-quality cocktails for £15 each, or just £12 for More Card holders.
Available from today, the ready-to-drink cocktails will be sold exclusively in over 280 Morrisons stores, while stocks last.
Each box contains 10 servings of premium cocktails, working out at just £1.50 or less per drink. The new “on tap” format represents a first for premium cocktails in UK supermarkets.
A Passion Fruit Martini is one of the cocktails on offer
THE DRINK BUREAU
Shoppers can choose from three classic cocktail varieties in The Drinks Bureau’s range. The selection includes Lychee Martini, described as “perfect in summer”, and Strawberry Daiquiri, arriving “in time for Wimbledon”.
Completing the trio is the Passion Fruit Martini, referred to as “the nation’s favourite” in the announcement. All cocktails come at 10% ABV and are designed to be “faff-free and easily quaffable”.
The innovative format allows customers to simply “pull out the tap and pour” their drinks. The boxes feature stylish and vibrant packaging designed for “maximum social media appeal” and are described as “Insta-worthy”.
Founder of The Drinks Bureau, Frankie Snobel, said: “If you love delicious cocktails and enjoy sipping with friends, then you can’t miss this stunner of a deal at Morrisons.
“We’re passionate about spreading cocktail joy and our seriously tasty ‘on tap’ Party Boxes are the perfect way to celebrate the summer.”
The deal comes just in time for the upcoming bank holiday weekend, offering an affordable option for summer entertaining. Shopping experts predict the limited-time offer will prove extremely popular with customers.
The convenient bag-in-box design stays fresh for weeks after opening, making it ideal for occasional drinking.
The drinks are available in Morrisons stores from today
THE DRINK BUREAU
At £1.50 or less per serving, customers receive award-winning cocktails at a fraction of bar prices.
The packaging also boasts a reduced carbon footprint compared to traditional glass bottle alternatives.
No mixing or measuring is required, making entertaining effortless for hosts. Shoppers are advised to act quickly when the deal launches. In other cocktail news, Morrisons rolled out more tipples promising the “perfect serve”.
