(LifeSiteNews) — Corporate giant Nike released a pro-family, pro-father ad in what has been described as a “refreshing” break from its leftist marketing content.
“You’ve already won,” reads the first part of the ad, depicting the world’s top golf pro, Scottie Scheffler, on the course with his infant son.
“But another major never hurt,” reads the other half of the ad, showing Scheffler, who had just won the British Open on Sunday, his fourth major championship, mid-swing.
Priorities unchanged. Another major secured.
The wins keep coming on and off the course for Scottie Scheffler pic.twitter.com/S5QoVUzevk
— Nike (@Nike) July 20, 2025
“Priorities unchanged. Another major secured. The wins keep coming on and off the course for Scottie Scheffler,” Nike’s X account wrote in a caption for the ad.
The celebration of fatherhood was praised as an “uplifting” and “wholesome” departure from its frequent anti-traditional, woke advertising campaigns that have included a partnership with the male “transgender” influencer Dylan Mulvaney to sell sports bras.
“Refreshing to see uplifting content in sports ads from Nike,” C. Jay Engel commented.
“More of this and less of the woke BS,” an X user with a “Gunsngolf” account exhorted.
“This is the kind of wholesome marketing we need more of in the world,” one social media user remarked.
“Finally, a good Nike ad. Thank you,” “Ole Dad” said.
While Nike ad campaigns are typically values neutral, the iconic sports apparel brand has supported the anti-family, anti-nature homosexual agenda for decades, endorsing same-sex civil unions in 2005, fighting the Defense of Marriage Act in 2011, and dropping its partnership with boxing great Manny Pacquiao in 2016 over his condemnation of same-sex “marriage.”
Over the past decade, the company has become more visibly opposed to Christian and traditional values, promoting a transgender athlete during the Olympics in 2016, sponsoring “queer youth” field trips, and hosting a LGBTQ “pride” event with a surgeon who subjects kids to transgender mastectomies, to name just a few examples.
According to fellow golf pro Jordan Spieth, formerly number one in the Official World Golf Ranking, Scheffler was a fitting pick for a Nike ad celebrating fatherhood.
“He doesn’t want to go do the stuff that a lot of us do corporately or anything like that. He just wants to get away from the game,” Spieth said at the British Open. “One time he felt it was too much and that he was taking it with him.”
Since Scheffler “made the switch,” Spieth said, “He’s always with his family, they’re always doing stuff.”
Recent comments from Scheffler himself show the high priority his family takes in his life.
“Every time I win a tournament, the first person I always look for is my wife … she’s always the first person I want to celebrate with. That’s my best friend,” the golf champion said in post-open press remarks.
Pro-life activist Lila Rose remarked, “This is what will change culture. Loving your family first.”
Spieth believes Scheffler has a personality that is markedly different “from any other superstar you’ve seen in the modern era, maybe any sport.”
“I don’t think anybody’s like him.”
