Prince Harry was reportedly furious after being told by a royal author that his bombshell memoir, titled Spare, and Meghan Markle’s Netflix series hurt “his brand”, a new royal book has revealed. The 41-year-old, who now resides in California with Meghan and their two children, allegedly blasted the chairwoman of his charity Sentebale, Sophie Chandauka – the charity that he co-founded in 2006 – for carrying out a brand audit.
This is said to have claimed that “people don’t want to be associated with your Netflix shows and especially not with Meghan”. It also “implied that he had suffered psychological harm” as a result.
Harry released Spare in January 2023, with Meghan having released the first series of With Love, Meghan last March. A second series of the show was released in August 2025, followed by a Christmas Special in December.
Author Tom Bower has shared in his new book, Betrayal: Power, Deceit and the Fight for the Future of the Royal Family, also claimed that Harry was “stunned” by the findings.
The author also claimed Harry showed “coolness” to Sophie after she told him about the findings during a flight to Singapore en route to a fundraising trip to Tokyo in 2023. This also included problems with the charity.
Mr Bower wrote: “On their flight to Singapore, the outspoken lawyer introduced another unpleasant reality check. Corporate brands hate controversy.
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“After conducting a brand audit among 50 organisations and donors, she told Harry she had discovered that his personal brand value had crashed. ‘People don’t want to be associated with your Netflix shows and especially not with Meghan,’ she reported.
The survey also discovered that Meghan had little brand value in America. Across the globe, she actually damaged Harry’s remaining brand value.”
“Accustomed to being hailed as ‘box office’, Harry was stunned. Johnny Depp, he replied, had still attracted a lot of money despite his bitter courtroom battles with Amber Heard. Couldn’t he do the same? Times have changed, Chandauka replied. The proof was in the finances.”
