In recent years, the Democrats have picked some very odd fights. One of the oddest is their denunciation of Sydney Sweeney’s American Eagle jeans ads. J.D. Vance said, on the Ruthless podcast, “My political advice to the Democrats is continue to tell everybody who thinks Sydney Sweeney is attractive is a Nazi. That appears to be their actual strategy.”
The faux controversy over Sweeney’s jeans ads brought more attention to the campaign, and made it more effective. Thus:
American Eagle stock soared nearly 30% higher Thursday after the clothing chain credited a risqué Sydney Sweeney ad campaign with supercharging sales — even as the spots sparked outrage online and in Washington.
Executives told Wall Street analysts that the campaign featuring the “Euphoria” star — billed as “Sydney Sweeney has great jeans” — drove record traffic and unprecedented new customer sign-ups.
“Sweeney is a winner, and in just six weeks, the campaign has generated unprecedented new customer acquisition,” chief marketing officer Craig Brommers said on the company’s earnings call.
Shares of American Eagle Outfitters closed Wednesday at $13.62, then shot up higher after-hours and in early Thursday trading following strong quarterly results.
American Eagle said the Sweeney collaboration sold out in a week, with some items gone in a day. Her denim ads have racked up more than 150 million social media views, turning her into the face of the brand’s revival.
This chart shows American Eagle’s share price for the last six months:
And finally…
